We serve leading companies across the globe on their most pressing issues, from strategy to transformation. Our strategy work includes growth, digital, sustainability and M&A, and our transformation work encompasses operational performance improvement, organisation, and commercial effectiveness. We work with clients to answer the 'what' and the 'how', and to help them make it happen.



Sustainability is part of Eden McCallum’s DNA, from our lower carbon business model and proprietary carbon dashboard to our work with clients to deliver their sustainability ambitions.

The core of our client work focuses on the growth opportunities created by making sustainability core to business strategy, whether that be through market opportunity assessments, commercialising new technologies, optimising how resources are used, improving the performance of assets or creating investment cases that consider financial returns as well as environmental and social benefits. We also work with clients to articulate their sustainability strategies more clearly and prioritise areas for action.

Related case studies

Adjacent market entry strategy in sustainable fuels

For a European biofuels producer, assessed the optimal approach to a potential expansion into sustainable aviation fuel [SAF]

We supported this client in a thorough assessment of options for entry into this adjacent market, to define the optimal go to market approach, and to prepare the business case, enabling the board to agree a way forward.

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Market assessment in biochar production

Supported development of a go-to-market strategy for a listed company's biochar production subsidiary.

We evaluated biochar end markets and uses, competitors, and market structure, as well as pricing scenarios, distribution, channels to market, and the role of carbon removal credits; our strategic recommendations prioritised the most attractive markets and provided robust, tailored approaches to entry and long-term growth.

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Strategic roadmap for an ESG data provider

For an ESG data provider focused on supply chain traceability, developed strategic options to move into adjacent themes, particularly ‘Environmental.’

The fast-shifting world of ESG reporting was presenting threats and opportunities to our client, for decades a market leader reporting on social and human rights in the supply chains of consumer and retail multinationals. We provided a thoroughgoing market assessment and shaped a roadmap for the client to develop from core strengths into new themes, maintaining its competitive position.

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Sustainable engineering for a construction major

Supported a construction multinational’s route to market in Design for Manufacture and Assembly, at the leading edge of sustainable construction.

DfMA (Design for Manufacture and Assembly) has cost and carbon advantages over traditional construction methods. Our work assessed the future shape and direction of the industry to determine how the client could build on a bold investment in manufacturing capability to optimise their participation in the value chain. We then supported them to implement the strategy across their organisation, processes, and capabilities.

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Sustainability innovation for a shipping provider

For a leading shipping company, developed a fuel technology strategy to underpin a 60% reduction in emissions.

Working with their senior management team and board, in preparation for a potential investment in a new fleet, we assessed the economic and carbon impact of different technologies and fuels, and modelled the business implications by scenario. The strategy will not only significantly reduce emissions but maximise flexibility, enabling sustained viability amidst fuel price volatility, and for the long term.

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Energy-from-waste strategy for a utility

Supported a utility company to ambitiously build its energy-from-waste generation capacity, enabling it to beat its own industry-leading targets.​ ​

​Working in close collaboration with the client’s business venture team, we assessed the market opportunities and developed the compelling investment case to take an industry-leading role. The company reached its initial target energy production a year early and is at the forefront of its sector in this vital contributor to Net Zero.​

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Accelerated the transition to timber construction in Europe

Supported the launch of an NGO dedicated to accelerating the timber building transformation in Europe.

On behalf of a family foundation focused on fighting climate change and social inequality by inspiring industry to harness its power for good and now turning its attention to the building industry, we developed the prospective NGO’s proposition, the investment proposal for funders, the operating model and the implementation plan, and went on to support their successful launch. ​

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International market entry in sustainability technology

For a multinational utility, developed the strategy and roadmap to build their innovative Air Quality business in two key markets internationally - the UK and the Middle-East.​ ​

In both chosen geographies our market scan identified the most attractive markets, unpicking a complex web of air quality issues, sectors, and drivers of investment in clean air such as regulation and public sentiment. In the most attractive markets we worked with local stakeholders internally to derive more detailed plans that everyone could get behind, resulting in a roadmap the teams went on to adopt as their ‘bible’.​

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Sustainable growth strategy in agriculture

Worked with an international animal feed and fertilizer supplier to reshape their business for sustainable growth. ​

We worked with the Board and regional teams to design, bottom-up, the global strategy that would enable them to deliver on visionary sustainability and circularity objectives.​

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Industry-wide sustainability review for a mining company

Reviewed sustainability approaches across the jewellery value chain for a major industry report, on behalf of this leading player

We combined qualitative market analysis on the supply side with the client’s consumer research to provide definitive insights on developments in sustainability across the sector. The published report bolstered our clients’ mission and helped build the case for sustainable working across the industry.

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