Case studies

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GenAI strategy and organisation for a leading media player

Supported a European media group to develop a group-wide AI strategy and scalable AI operating model

The Eden McCallum team worked with senior leadership to identify and prioritise strategic GenAI opportunities across the organisation, targeting measurable strategic impact within two years through innovation and productivity improvement.

AI strategy and delivery roadmap for a leading European law firm

Equipped a top European law firm with the 3-year AI strategy and delivery plan to remain ahead of a rapidly changing legal AI landscape.

Our team worked with the client leadership team to develop a prioritised plan that would accelerate AI integration and adoption and address implications for pricing, proposition, infrastructure and operations.

Optimising Marketing ROI for a speciality retailer

Delivered an MROI improvement opportunity assessment to more effectively deploy marketing spend and release substantial savings

Working in close collaboration with the client’s European marketing teams, we assessed current activities against best practice and designed a comprehensive marketing effectiveness framework to optimise ROI, securing universal adoption of the new ways of working.

Integrating wealth management companies in the UK

Supported this merger of wealth managers from due diligence through pre- and post-merger planning and the development of a new shared brand.

Following our initial operational and IT due diligence, we set up this integration’s PMI programme, ensuring internal ownership, and provided support to strategic communications, brand development and relaunch.

Implementation strategy for UK Consumer Duty regulation

Reviewed and enhanced Consumer Duty implementation strategy for the UK subsidiary of a major Middle Eastern bank

We assessed the bank’s implementation of the UK Consumer Duty regulation against FCA expectations, then designed and implemented required changes in the way the bank approached this new set of regulatory requirements

Circular economy business development in retail

Unlocked attractive new commercial models for a multicategory retailer

We mapped our client’s existing capabilities across the range of circular economy services, assessed the potential to expand within and beyond their current footprint, and defined opportunities worth £180m in annual sales.

Focused sustainability impact for a leading scientific body

Worked with this professional body to define and articulate a targeted sustainability strategy

Worked with the leadership and stakeholders of this influential organisation for which sustainability is a key imperative, to develop a strategy to harness their resources for maximum impact, both internally and across their field.

Offshoring commercial functions for a leading retailer

Developed the roadmap for this business to offshore commercial activities, breaking new ground

We supported this client to define an offshoring approach that would minimise risk in these critical functions, resulting in a roadmap for the phased transfer of c.15% of roles in the in-scope teams.

Adjacent market entry strategy in sustainable fuels

For a European biofuels producer, assessed the optimal approach to a potential expansion into sustainable aviation fuel [SAF]

We supported this client in a thorough assessment of options for entry into this adjacent market, to define the optimal go to market approach, and to prepare the business case, enabling the board to agree a way forward.

Market assessment in biochar production

Supported development of a go-to-market strategy for a listed company's biochar production subsidiary.

We evaluated biochar end markets and uses, competitors, and market structure, as well as pricing scenarios, distribution, channels to market, and the role of carbon removal credits; our strategic recommendations prioritised the most attractive markets and provided robust, tailored approaches to entry and long-term growth.