Barrie began her career in marketing at Procter & Gamble. After business school, she spent 16 years at Booz & Co in London and New York, where she was a partner focused on the consumer, media and retail sectors.

Barrie then launched and led her own independent consulting practice, working principally in partnership with private equity and was also CEO of ?What If!, a global innovation consultancy.

Barrie is an independent consultant at Eden McCallum where she works on projects helping companies develop strategies for growth. She holds a BA from Yale and an MBA from Harvard Business School.