There really isn’t such a thing as a ‘digital strategy’; there are only business strategies in which digital plays a vital role. We work with ambitious corporates and the portfolio companies of PE firms to define the vital role that digital must play in their strategy to stay ahead of the competition – and at times to redefine the nature of competition itself.
Our senior, experienced consultants understand this, and they bring the depth and breadth of their expertise to bear to help our clients identify, articulate and evaluate the digital requirements of their business strategy – from the perspectives of customer needs, competitive benchmarks, technology requirements, data analytics, and organizational capabilities – and translate these into business cases, customer propositions, and implementation roadmaps.
Related case studies
Digital strategy for an FMCG manufacturer
Developed the digital strategy and transformation plan to enable a global lifestyle consumer goods company to meet ambitious growth aspirations.
Working closely with the client, we shaped a new vision grounded in market, customer and consumer insight and financial analysis, and together went on to define the programme required to deliver the new vision, culminating in a thoroughly-defined implementation roadmap.
D2C proposition for a wealth manager
With a major UK wealth manager, defined an innovative mass affluent proposition, exploiting new technology to serve a new market.
Our client had shaped a high-level approach for a new, tech-enabled D2C proposition to the mass affluent, advised retirement segment. Working closely with the group strategy team, we validated and refined their plans, building a more detailed blueprint and enabling them to gain internal and board backing for further investment.
Payments strategy for a global airline
Developed a strategy for this international airline’s payments operations, shaping a potential £50m revenue uplift and £10-20m cost reduction.
We assessed the customer journey vs. their future needs and developed initiatives to significantly upgrade the customer experience, embed a multi-acquirer strategy, reduce fees to existing acquirers, and define a new payments system architecture.
Profitable growth in multichannel grocery
For a world-leading supermarket, shaped an ambitious profitable growth strategy for online grocery.
A root and branch review of the online proposition, operations and economics and an integrated view of the customer across channels forged the basis for an accelerated growth strategy, and inspired a shift to omnichannel thinking across the organisation.
Online value proposition in consumer electronics
Supported a global consumer electronics brand in defining their direct-to-consumer proposition and channel strategy to accelerate growth.
Our work culminated in a concrete D2C sales plan tailored for different regional ‘archetype’ markets and including detailed specifications on price position, assortment, online experience, fulfilment and customer care, all of which are currently being implemented.