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Forbes: The First Step of Business Model Innovation – Focus

Forbes: The First Step of Business Model Innovation – Focus

Freek Vermeulen | 11 January 2018

Professor Freek Vermeulen discusses innovating by focusing your value proposition on a specific group, using Eden McCallum as a case example.

https://www.forbes.com/sites/freekvermeulen/2018/01/11/the-first-step-of-business-model-innovation-focus/#37dffbc85022

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