Forbes: The First Step of Business Model Innovation – Focus
Freek Vermeulen | 11 January 2018
Professor Freek Vermeulen discusses innovating by focusing your value proposition on a specific group, using Eden McCallum as a case example.
Latest from Eden McCallum
Consumer Sentiment Pulse Check - Covid and the impact on consumer confidence
October 2021
Eden McCallum adds a new Partner and Associate Partner to its Leadership Team
September 2021
Eden McCallum – Twenty years on – Consultant survey findings
July 2021
Eden McCallum reaches “net zero” milestone
July 2021
Eden McCallum's Race for Life 2021
July 2021
Recent Press
Getting The Right Balance With Hybrid Working – Lessons From Freelancers
September 2021
The Remote Working Marathon – Morale, Flexibility and The Gender Divide
February 2021
CB Insights recognises Eden McCallum as an innovative disruptor of management consulting
October 2020
Financial Mail: Africa is well-placed to leverage the gig economy for growth
October 2019
Financial Times: Freelancing is a huge win for many women
October 2019