`

Forbes: Breaking the Faustian Pact – What Motivates Professionals In A Gig Economy World?

The emergence of freelancing as a legitimate category of work is allowing professionals to have their cake and eat it too: Julian Birkinshaw and Dena McCallum examine the rise of the freelance professional.

https://www.forbes.com/sites/lbsbusinessstrategyreview/2019/04/24/breaking-the-faustian-pact-what-motivates-professionals-in-a-gig-economy-world/#38e835716131