Barrie Berg joins Eden McCallum’s global leadership team

Eden McCallum is happy to announce that Barrie Berg has joined its global partnership.

Barrie was most recently CEO of innovation consultancy ?What If! and previously was a Partner at Booz Allen & Hamilton, where she worked in both Europe and the US, particularly in the Consumer/Retail and Media sectors. She has also been an independent consultant, working with a broad range of corporates as well as private equity clients and their portfolio companies.

Joining Eden McCallum as she moves back to Europe from New York, Barrie will work with clients internationally, based out of the firm’s London office. Her focus will be innovation and growth strategy, and the vision, organisation, operations and capabilities required to deliver it.

“We’re delighted to have Barrie with us in the partnership,” said Dena McCallum. “Her experience in the US and Europe, in strategy and innovation will be invaluable to our clients, and of course to the firm too as we continue on our own international growth path into North America.”

“Eden McCallum’s agile approach to consulting is the future,” said Barrie. “I’m looking forward to bringing this better way of working to clients, and continuing to drive the sort of innovative thinking on which the firm was founded.”