Laure Claire Reillier and Benoit Reillier | 28 April 2017
“Eden McCallum, a successful management consulting firm headquartered in the UK, uses a hybrid model of full-time analysts and partners…”
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.
Using their own “rocket model” and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules.
More information about the book can be found at this link.