Business school cases

London Business School: What does the gig economy mean for professional services?

LBS explores the future of work in professional services; featuring Eden McCallum.

London Business School, July 2017

Costa Coffee: Building the Next Generation Self-Serve Espresso Bar

London Business School, September 2013

Costa Express: Project Marlow – from Vision to Production

London Business School, September 2013

Eden McCallum: A network-based consulting firm (B)

Harvard Business School case, July 2010

Swimming Lessons: The virtues of virtuality

London Business School MLab Notes, December 2009

Eden McCallum: A network-based consulting firm (A)

Harvard Business School case, September 2009

Eden McCallum

Harvard Business School case, January 2009

Making the firm flexible

London Business School Business Strategy Review, April 2007

Innovation@Work: Consulting the Eden McCallum way

London Business School MLab Notes, October 2006

Recent Press

Harvard Business Review: Why Consultants Quit Their Jobs to Go Independent

July 2019

Harvard Business Review: Are You Ready to Go Freelance?

June 2019

Forbes: Breaking the Faustian Pact - What Motivates Professionals In A Gig Economy World?

April 2019

London Business School Review: why it pays for women to go solo

March 2019

London Business School Review: Work Inc, 2028

September 2018

Latest from Eden McCallum

Breakfast audience with Elizabeth Mohr on ‘Behavioural science in organisations: The neuroscience of influencing others’

November 2019

Celebrating the UK's Annual Pro Bono Week