Business school cases

London Business School: What does the gig economy mean for professional services?

LBS explores the future of work in professional services; featuring Eden McCallum.

London Business School, July 2017

Costa Coffee: Building the Next Generation Self-Serve Espresso Bar

London Business School, September 2013

Costa Express: Project Marlow – from Vision to Production

London Business School, September 2013

Eden McCallum: A network-based consulting firm (B)

Harvard Business School case, July 2010

Swimming Lessons: The virtues of virtuality

London Business School MLab Notes, December 2009

Eden McCallum: A network-based consulting firm (A)

Harvard Business School case, September 2009

Eden McCallum

Harvard Business School case, January 2009

Making the firm flexible

London Business School Business Strategy Review, April 2007

Innovation@Work: Consulting the Eden McCallum way

London Business School MLab Notes, October 2006

Latest from Eden McCallum

Hybrid working - survey insights

January 2022

The Neuroscience of Hybrid Working

December 2021

Consumer Sentiment Pulse Check - Environmental Sustainability

November 2021

Environmental sustainability in business - survey results

November 2021

Consumer Sentiment Pulse Check - Covid and the impact on consumer confidence

October 2021

Recent Press

Getting The Right Balance With Hybrid Working – Lessons From Freelancers

September 2021

The Remote Working Marathon – Morale, Flexibility and The Gender Divide

February 2021

CB Insights recognises Eden McCallum as an innovative disruptor of management consulting

October 2020

Financial Mail: Africa is well-placed to leverage the gig economy for growth

October 2019

Financial Times: Freelancing is a huge win for many women